way to
be seen.PRINT · PERSUADE · INSPIRE
01 / THE PURPOSE
Advertising informs,
persuades and builds brands.
Advertising is a way of informing people about products, services or ideas.
Attract
To attract people's attention.
Inform
To inform customers about products, services or ideas.
Persuade
To persuade people to buy something.
Build
To create a positive image of a brand.
Advertising is a very important part of modern business.
Advertising helps companies communicate with customers. It is used not only to sell products, but also to create a brand image.
03 / THE PRINTING REVOLUTION
Printing made advertising easier to distribute.
The invention of the printing press in the 15th century changed advertising. Johannes Gutenberg developed the printing press around 1440. After that, people could produce:
Posters
Flyers
Newspapers
Advertisements
Printed advertising became cheaper and easier to distribute.
One message. Many printed copies.
The printing press was a very important invention for advertising. Companies could now reach many more people with printed materials.
04 / THE NEWSPAPER ERA
Newspapers brought ads into everyday life.
In the 17th and 18th centuries, newspapers became popular. Businesses started placing advertisements in newspapers. They advertised:
Clothes
Books
Medicines
Food
Jobs
Services
Newspapers became one of the main advertising channels.
A larger audience, on every page.
Newspapers allowed businesses to reach a large audience. Advertising became a normal part of everyday life.
05 / THE INDUSTRIAL REVOLUTION
Mass production made brands compete for attention.
The Industrial Revolution in the 18th and 19th centuries greatly changed advertising. Factories started producing goods in large quantities.
Mass production
Competition
Brands & logos
Companies needed to convince people to choose their products. Advertising became more creative and competitive. Brands and logos became important.
Production → competition → branding
Mass production created strong competition between companies. Businesses needed advertising to make their products different from competitors’ products.
06 / NEW CHANNELS
New media gave advertising sound and motion.
The 20th century brought new forms of advertising. Companies began using:
Radio
Cinema
Billboards
Magazines
Television
Television became especially important because advertisements could combine sound, images and stories.
Sound + images + stories
Television changed advertising completely. Companies could show their products to millions of people at the same time.
07 / THE TELEVISION ERA
Television sold emotions and lifestyles.
Television advertising became extremely popular after the 1950s. Companies created short and memorable commercials. They used:
Music
Celebrities
Humor
Emotional stories
Memorable slogans
Advertising became not only about products, but also about emotions and lifestyle.
A product becomes a story.
Advertisers understood that people often buy not only a product, but also an emotion or a lifestyle connected with it.
08 / THE INTERNET
The Internet made advertising global.
The 1990s brought the Internet, and advertising started changing again. Companies began using:
Websites
Banner ads
Email marketing
Search advertising
The Internet allowed companies to reach customers from all over the world.
Local businesses. Global reach.
The Internet made advertising global. A small company could now promote its products to people in different countries.
09 / SOCIAL & DIGITAL
Social media made advertising more personal.
Today, social media is one of the most important advertising platforms. Companies use:
TikTok
YouTube
Influencers
Modern advertising can be personalized. Companies can show different advertisements to different users based on their interests and online behavior.
The right message for each audience.
Today advertising is much more targeted. Companies can use information about users to show them products that may be interesting to them.
10 / WHAT COMES NEXT
Technology is shaping the next advertising era.
Modern advertising is becoming more technological. Some important trends are:
Artificial intelligence
Personalized advertising
Short videos
Influencer marketing
Virtual & augmented reality
In the future, advertising may become even more interactive and personalized.
More intelligent. More interactive.
Technology continues to change advertising. Artificial intelligence can help companies create advertisements and understand what customers want.
11 / THE BIG PICTURE
The media change. The goal remains.
Advertising has changed dramatically over time. We can see several major stages:
Ancient signs → Print
Newspapers → Radio & TV
Internet → Social media & AI
However, the main goal remains the same: to attract people's attention and influence their decisions. Thank you for your attention!
Thousands of years of attention.
To conclude, advertising has changed together with society and technology. From simple signs on walls to artificial intelligence, advertising continues to influence our everyday lives.